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STRATEGY

–  The Mall as an advertising media –

• Increased sales 300% in one year by the group of 9 shopping centers.

- Product: The Mall as a media.

- Price: a price was diagnosed by advertising and common area.

- Plaza: In Perisur and every mall.

- Promotion: diverse internal media and pay TV.

SHOPPING MALLS LIVERPOOL

LANZAMIENTOS

Relaunch of the TV program Mañanero

- News from the street

• Increased sales: 15% by the event.

TELEVISA - TV PROGRAM

Relaunch of the event channel 4 –

Television for the city –

• Increased sales: 30% in the event.

TELEVISA - TV CHANNEL

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