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GRUPO ESSENCIALIS
MERCADOTECNIA QUE VENDE
®
STRATEGY
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Somos capaces de lograr lo imposible
Branding
Somos capaces de crear lo imposible
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Somos capaces de lograr lo imposible
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– The Mall as an advertising media –
• Increased sales 300% in one year by the group of 9 shopping centers.
- Product: The Mall as a media.
- Price: a price was diagnosed by advertising and common area.
- Plaza: In Perisur and every mall.
- Promotion: diverse internal media and pay TV.
SHOPPING MALLS LIVERPOOL
LANZAMIENTOS
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Relaunch of the TV program Mañanero
- News from the street
• Increased sales: 15% by the event.
TELEVISA - TV PROGRAM
Relaunch of the event channel 4 –
Television for the city –
• Increased sales: 30% in the event.
TELEVISA - TV CHANNEL
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